Brijesh Kumar

User Experience Designer

Delhi, India

About

Selected Work

Experience

Linkedin

Behance

Brijesh Kumar

User Experience Designer

About

Selected Work

Experience

Brijesh Kumar

User Experience Designer

About

Selected Work

Experience

Design Is

Hi, I am Brijesh, a designer based out of Delhi. I have been designing since 2019, guided by the mantra of "Design is everywhere".

Currently designing experiences for 50M+ users of

Currently designing experiences for 50M+ users of

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Selected Work

AI
SYSTEMS DESIGN
MOBILE FIRST
BRANDING

Solving Information Chaos for Gen-Z Investors

Solving Information Chaos for Gen-Z Investors

How do you make complex financial data and policies digestible for a 20-year-old? I designed an adaptive, mobile-first system that converted 'Information Chaos' into 8M+ page views.

4M+

Unique Viewers

35%

Footfall Increase in Gen-Z

200k +

Concurrent Active Users

View Project

PASSION PROJECT

PRODUCT THINKING
MOBILE-UX
BEHAVIORAL UX

reducing surprise cost in Blinkit

reducing surprise cost in Blinkit

Blinkit often reveals delivery and small-cart charges late in the checkout flow, creating a “surprise cost” moment for users. This project explores how cost transparency can improve the experience.

View Project
ADVANCED PROTOTYPING
FULLY FUNCTIONAL PROTOTYPE
FIGMA VARIABLES

Delhi Metro - Simplified UX

Redesigning the Delhi Metro experience to prioritize speed. Simplifying the ticket booking flow and card recharge flow.

View Prototype
View Prototype

STORYTELLING + MOTION DESIGN

EXPERIENCE

Times Internet ltd. (The Economic Times)
UX Designer
May 2025 - Present

  • Led end-to-end design lifecycle for India’s largest financial event - Union Budget 2026, serving 4M+ unique users and generating 8M+ page views in a single day, peaking at 200k+ concurrent active users.

  • Designed flagship AI Masterclass for business leaders, by Ansh Mehra, that sustained high-value revenue over 7+ batches and sustaining a total user base of 5000+ professionals.

  • Reduced DQC cycles by 35% by implementing DS Tokenisation and a Component Documentation Library. Established standardised handoff protocols that ensured 100% visual fidelity.

  • Actively mentoring design interns with a focus on the "Business-User-Product" triangle, ensuring them to align their creative decisions with business goals.

See More
Times Internet ltd. (The Economic Times)
UX Designer
May 2025 - Present

  • Led end-to-end design lifecycle for India’s largest financial event - Union Budget 2026, serving 4M+ unique users and generating 8M+ page views in a single day, peaking at 200k+ concurrent active users.

  • Designed flagship AI Masterclass for business leaders, by Ansh Mehra, that sustained high-value revenue over 7+ batches and sustaining a total user base of 5000+ professionals.

  • Reduced DQC cycles by 35% by implementing DS Tokenisation and a Component Documentation Library. Established standardised handoff protocols that ensured 100% visual fidelity.

  • Actively mentoring design interns with a focus on the "Business-User-Product" triangle, ensuring them to align their creative decisions with business goals.

See More
Times Internet ltd. (The Economic Times)
UX Designer
May 2025 - Present

  • Led end-to-end design lifecycle for India’s largest financial event - Union Budget 2026, serving 4M+ unique users and generating 8M+ page views in a single day, peaking at 200k+ concurrent active users.

  • Designed flagship AI Masterclass for business leaders, by Ansh Mehra, that sustained high-value revenue over 7+ batches and sustaining a total user base of 5000+ professionals.

  • Reduced DQC cycles by 35% by implementing DS Tokenisation and a Component Documentation Library. Established standardised handoff protocols that ensured 100% visual fidelity.

  • Actively mentoring design interns with a focus on the "Business-User-Product" triangle, ensuring them to align their creative decisions with business goals.

See More
Election Commission Of India
Motion & Video Designer
2024

  • Created impactful video and motion content for the world's largest elections (Lok Sabha Elections 2024).

  • Contributing to a 3 times increase in Instagram followers from 1 lakh to 3 lakhs, total audience increase from 13 lakhs to 17 lakhs (Facebook, Instagram, WhatsApp Channel, X and YouTube). Designed up to 75 videos per month.

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Election Commission Of India
Motion & Video Designer
2024

  • Created impactful video and motion content for the world's largest elections (Lok Sabha Elections 2024).

  • Contributing to a 3 times increase in Instagram followers from 1 lakh to 3 lakhs, total audience increase from 13 lakhs to 17 lakhs (Facebook, Instagram, WhatsApp Channel, X and YouTube). Designed up to 75 videos per month.

Show More

EDUCATION

Animation and VFX

Post-Graduation

2021-23

Geography (Hons.)

Under-Graduation

2018-21

DREAMSTRACKER

Study at Delhi University

Learn Animation

Record A Viral Reel

Work for a National Cause

Build a decent physique

Overcome Depression

Build A Game

Read All 'Premchand' books

Get 'Man of the match' in a cricket match

Foriegn Trip With Parents

Teach Design

Start a Small Business

Drive a German Car

Donate ₹1 Lakh

Meet Virat Kohli

Close All Tabs

Meet You

S G X T O J K L R M P

D E S I G N Q A W Z Y

I S B Z W P A M N C U

E V E R Y W H E R E K

S T L O H D Y O G V F

S G X T O J K L R M P

D E S I G N Q A W Z Y

I S B Z W P A M N C U

E V E R Y W H E R E K

S T L O H D Y O G V F

S G X T O J K L R M P

D E S I G N Q A W Z Y

I S B Z W P A M N C U

E V E R Y W H E R E K

S T L O H D Y O G V F

Work In Progress. More to come.

Handcrafted with 🧡 by Brijesh.